With
the recent two digits economic growth, the Chinese market has emerged as the
strongest markets. The purchasing capacity of the citizens is catching with the
western world. However, making inroad into the Chinese market takes a lot of
effort, and among all those efforts, communication with the Chinese population
is the strongest challenge.
The
biggest barrier for effective communication is the diversity; e.g., Mandarin is
used in Beijing and Shanghai, but in Guangzhou, Cantonese is a primary
language, and Hong Kong has its own version.
If
you...
